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Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website by Marlene Jensen

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Part 4

Fine-Tuning Your Price

Once you’ve picked a ballpark/range for your price (Chapter 7) and calculated your costs (Chapter 8), there’s still a lot of work to be done.

Stopping at this point guarantees you are leaving money—probably a lot of money—on the table.

Chapter 9 is your last chance to make major changes. It’s your opportunity to say, “Wait a minute—this won’t be enough profits for me. I want/need more.” And it will give you the tools to make changes that can transform your offering to something more profitable.

Chapter 10 introduces you to pricing psychology, where a dollar difference—or even a penny (!)—can greatly increase or decrease sales.

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