Once you’ve picked a ballpark/range for your price (Chapter 7) and calculated your costs (Chapter 8), there’s still a lot of work to be done.
Stopping at this point guarantees you are leaving money—probably a lot of money—on the table.
Chapter 9 is your last chance to make major changes. It’s your opportunity to say, “Wait a minute—this won’t be enough profits for me. I want/need more.” And it will give you the tools to make changes that can transform your offering to something more profitable.
Chapter 10 introduces you to pricing psychology, where a dollar difference—or even a penny (!)—can greatly increase or decrease sales.