January 2013
Intermediate to advanced
186 pages
4h 19m
English
book
Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website
by Marlene Jensen
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Part 4
Fine-Tuning Your Price
Once you’ve picked a ballpark/range for your price (Chapter 7) and calculated your costs (Chapter 8), there’s still a lot of work to be done.
Stopping at this point guarantees you are leaving money—probably a lot of money—on the table.
Chapter 9 is your last chance to make major changes. It’s your opportunity to say, “Wait a minute—this won’t be enough profits for me. I want/need more.” And it will give you the tools to make changes that can transform your offering to something more profitable.
Chapter 10 introduces you to pricing psychology, where a dollar difference—or even a penny (!)—can greatly increase or decrease sales.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.