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Seven Cs of Consulting, The by Mick Cope

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Orientation

Before you can start to understand the client's problem, it is imperative to appreciate how they make sense of the world. Unless you are able to develop a real appreciation of the client's view of the world, problems will inevitably occur at a later date.

Imagine two people, one an avid vegetarian and the other a passionate meat eater, cooking a meal together. If their personal viewpoints are understood, then it will be possible to cook a meal that satisfies both their needs. However, if their views remain unspoken, then at best the meal will turn into a fiasco. At worst there will be a fight as they both strive to assert their frame of reference.

This mis-alignment happens because people often do not understand how they map the ...

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