Resistance to change is one of the most significant but least understood issues. This is because many people view opposition as a negative issue, something to go into battle with and defeat. However, unless people are already moving in the direction of a proposed transformation then it is natural to expect some form of resistance. This might be minimal, such as the odd joke or sarcastic comment about the new corporate uniform; or major, such as company-wide industrial action triggered by proposed downsizing. Although these two examples are different in scale, they follow the same underlying process that is a natural response in reaction to something people regard as unfair or inappropriate.

The first reaction to such resistance is ...

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