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Seven Cs of Consulting, The by Mick Cope

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Diffusion channels

Building on the theoretical model offered in the previous section, you might need to undertake an analysis of the organization's practical capability to diffuse ideas. Ideally, you should map the transport mechanisms and consider how effectively they will expand and share knowledge. Consider the product team that has discovered a great new method for reducing quality costs on the production line. In an ideal world, this innovation would be rapidly transported across the business so that other teams can reap the benefits. Although organizations might suggest that their internal communication processes are open, speedy and flexible, they are often clogged up and slow. It is important to develop a clear picture of the channels ...

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