7Discipline 3: Priorities, Planning, and ExecutionExecution Cannot Succeed without the Team's Acceptance and Endorsement

We have a greater need now to be highly effective through clear focus on purpose, centered on principles, and execution around priorities. If there is little agreement on purpose and direction, the culture is characterized by control, contention, and confusion. The reason for this tragic ineffectiveness is a lack of focus and execution.

Priorities. Focusing on priorities unleashes talent and energy and creates a culture where each person shares a common focus and executes around priorities. When change accelerates, formerly successful processes and practices don't work. Nothing fails like past successes. Today everyone must have the same purpose, principles, and focus; they must know who they are, what they are trying to do, where they are trying to go, why they need to get there, and how they will cooperate. It must be internalized. Leaders get people on the same page, executing around priorities, which releases talent and energy.

Planning. Set goals that lead. Well-defined goals are among the most effective tools available to any leader, yet most leaders don't set goals that lead their people in the right direction. The purpose of this discipline is to produce clear and measurable annual goals. Pursuing these goals will lead people to align their daily activities with the few vital objectives set in the strategy. The result is a brief goals statement that ...

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