Book description
This tough job market has evolved from the current global financial sector melt down and the resulting economic restructuring, and is likely to continue for a number of years. To thrive in it, one must first recognize that on-going career transitions will be more prevalent. Having a solid understanding of what you have to offer and how and where to market your services will give you a decided advantage in the increasingly competitive race for work opportunities. Managing the transition process from one engagement to another becomes a significant effort in itself. A Transitional Career, as used in this book, refers to a work-life cycle incorporating a series of job engagements, which may be part-time or full-time, often separated by periods of non-paid activity. Job engagements may last for hours, days, weeks or months and may be consecutive or concurrent. Pursuing a Transitional Career requires a different perspective on searching for a job engagement than the more traditional approach of seeking a long term job commitment. Seeking new job engagements is a continuous effort. This workbook is written as a guide, taking the role of a personal coach to you, the reader.
Table of contents
- Seven Steps to a Rewarding Transitional Career
- Dedication
- Thanks
- Preface
- Table of Contents
- Introduction
- Step One: Create Your Personal Brand
- Step Two: Create Marketing Tools to Promote Your Brand
- Step Three: Networking and Creating Brand Awareness
- Step Four: The Interview—Presenting Your Brand
- Step Five: Know the Value of Your Brand
- Step Six: What’s Your Brand Worth?
- Step Seven: Brand Management
- Resource Library
- About the Author
Product information
- Title: Seven Steps to a Rewarding Transitional Career: Getting Work in a Tough Economy
- Author(s):
- Release date: January 2009
- Publisher(s): HRD Press
- ISBN: 9781599961781
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