SEVEN
WHAT STRATEGIC UNCERTAINTIES KEEP YOU AWAKE AT NIGHT?
Only three things in life are certain: (1) death, (2) taxes, and (3) the fact that today’s strategy won’t work tomorrow. At some point in the future, your products will become obsolete, your customers’ tastes will change, technology will render your business model uncompetitive. Today’s successes will be tomorrow’s old news. The question is not if, but when.
The changing composition of the Dow Jones Industrial Average is a reminder of the fleeting fortunes of business. If you look back twenty-five years, you will find that fewer than half the companies on that list are still prominent ...
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