INTRODUCTION

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Many executives are skeptical of new management techniques. And for good reason. Consultants and the business press are constantly trumpeting new approaches that promise breakthrough performance. But these ideas are often poorly suited to different business situations or not worth the trouble.

I have always worried about the hubris of promoting one-size-fits-all solutions to complex business problems. As a professor at Harvard Business School, I have seen management fads come and go, and I’ve become leery of prepackaged prescriptions based on the latest theories and techniques.

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