CHAPTER 4

Perception Is Reality: Effectively Communicating With Anyone

In today’s global economy, good manners, proper speech patterns, careful grooming, and professional communication skills can make the difference between getting ahead and being left behind. These skills greatly impact your ability to receive the promotion you deserve rather than watching it being given to a less-qualified or less-deserving person. Although it is often not fair, the fact is, even in business relationships, we still judge people by how they act, speak, look, and write. This is particularly true when we are considering partnering with someone to represent us or our company. Our professional manner, communication skills, and attitude wield a powerful influence ...

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