Technology has significantly transformed the business landscape over the last century. It has impacted not only how products and services are produced, marketed, and distributed but also how businesses communicate, build, and maintain a relationship with their consumers. Numerous technological advancements have strengthened and furthered the businesses’ ability to grow and expand. For example, the Remington typewriter occupied a dominant presence in the workplace through most of the 1900s, and by the 1960s, the telephone displaced the traditional letter as the primary method of communication (Polt 1995; Dillerm 2015). The 1980s marked the beginning of the modern technology era with the introduction of the first personal ...
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