Social Influencers and Employee Advocates
In 2020, French luxury fashion house Dior utilized the service of influencer marketing agency Buttermilk to recruit 67 influencers across the globe. Dior hired these influencers to drive awareness and generate buzz around the new Dior Forever Foundation, a range of 67 unique foundation shades. The company matched influencers with the proper foundation for their skin tone, and each day for 67 consecutive days, a different influencer would post a photo wearing their appropriate shade. Collectively, the group reached a global audience of 2.66 million, created 1.85 million impressions (the number of times people viewed a piece of content), and 591 thousand points of engagement (interaction with ...
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