Artist Trading Cards
Artist trading cards originated in a conceptual art project started by Swiss artist M. Vänçi Stirnemann in 1997. Dubbed a “collaborative cultural performance,” Stirnemann exhibited 1,200 ATCs and offered to trade with anyone who wanted to create an ATC of their own. Stirnemann’s collaborative project was intended to equalize the art playing field, allowing people to participate in an ongoing art project with no prerequisite of being an “artist” recognized in the art market.
As such, it referenced earlier art movements such as Dadaism and Mail Art. Dadaism was a movement of artists rejecting the commercialization of art and a tongue-in-cheek protest of the way capitalism placed monetary value on art. This movement sought ...
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