What Is SharePoint Branding and UI Design?

What’s in this Chapter

1. Reasons for SharePoint Branding

2. Exploring Intranet, Internet, and Extranet sites

3. Branding SharePoint at Low, Medium, and Full Effort

When most organizations think about SharePoint, style and design for the user interface (UI) traditionally hasn’t been one of the first things to come to mind. But as SharePoint has evolved from its humble beginnings as a pure collaboration tool, the UI design has slowly moved up the list with every release. What was once a luxury for most SharePoint sites, custom branding and design are now an important part of every implementation. The old adage is, “You can’t judge a book by its cover,” and although that may be true, you can tell a lot by comparing the various versions of SharePoint to the earlier editions of this book. Beginning with the first edition of this book on SharePoint 2007 design, each edition has evolved from just another typical looking technical book to the full-color book you are reading today.

Chances are that if you are reading this book, you’ve already decided to take control of the way SharePoint looks. Perhaps you have a dated intranet that you want to replace with SharePoint 2013. Maybe you want to make your site look more modern and improve the function with better design. Or maybe you just want your site to not look like a SharePoint site.

There are plenty of reasons why people end up on the branding and UI design path, but no matter your reason, ...

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