Book description
This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.
Product information
- Title: Sherman’s Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda
- Author(s):
- Release date: September 2013
- Publisher(s): Pearson
- ISBN: 9780133758139
You might also like
book
Lean Sigma--Rebuilding Capability in Healthcare
Drive Lean Sigma Performance Improvement into Any Hospital or Healthcare Environment “The Affordable Care Act (ACA) …
book
101 Dog Tricks
101 Dog Tricks is the largest trick book on the market and the only one presenting …
book
A Customer-oriented Manager for B2B Services
The notion of customer orientation is becoming a necessity rather than a choice for many companies. …
book
SAS 9.4 SQL Procedure User's Guide, Fourth Edition, 4th Edition
Describes the basics of using the SQL procedure and provides comprehensive reference information. The usage information …