CONCLUDING REMARKS
As we stated at the outset, a primary objective in writing this book was to share the many lessons we have learned along the way about what it takes to successfully shift ahead to stay relevant in a fast-changing society—Joel from his academic perspective and Allen from his in-the-trenches perspective. While there were many places throughout this book we could have inserted our favorite personal stories, we decided to save them for the end.
ALLEN ADAMSON
It was, perhaps, the most important piece of wisdom I received during my many years working as a marketing executive, given to me by Ken Roman, the CEO of Ogilvy, in the very early days of my career. And it continues to have an impact on how I approach business—and life, for ...
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