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WHY THIS BOOK?

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It’s a good question. And a good part of the answer resides in the word relevant. To say something is “relevant” is to say that it matters. Being relevant has always been a critical factor for success in all walks of life. Writers and artists want their work to be relevant. Musicians want their music to be relevant. Filmmakers want their movies to be relevant to viewers. Scientists and researchers want their discoveries to be relevant. Teachers want their lessons to be relevant. We all want to believe we are relevant to our employers ...

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