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HEED THE RED FLAGS
In a way, hearing an old advertising tagline is like looking at a forgotten picture in the family photo album. It captures a specific place or moment in time and evokes all sorts of associations and memories. Taglines also capture, in a few simple words, what the brand being advertised stood for—or wanted to stand for—at that moment in time. All good taglines express a brand’s point of differentiation, how it promises its offering is (relevantly) different from the competition. Avis always tried harder; United’s skies were ...
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