Shifting from YouTube to Ustream and Beyond

Michael Tasner

At this writing, YouTube has 71 million unique visitors a month. But a site called Ustream.TV will take your Web marketing 3.0 efforts to a new level. I’m talking about watching events and videos as they happen. Want to watch a viral video? Join the channel and watch as it unfolds. Want to get involved? Take part in some live user interaction during the viewing!

Tas Tip

It’s all about the user interaction. This goes for everything: user-generated content, webinars, video, virtual worlds, mobile marketing. The key take-away with these concepts is to make sure that the users can get involved. How fun is it to sit and watch? Depending on what it is, it can be fun. Want to make it more fun ...