Chapter 8Graphics

Graphics play an important role in most television productions. They can be used to give a unique identity to a program, identify people who are in the program, and help viewers understand where something takes place. Graphics, when designed and used properly, should enhance, not detract from, the overall look, feel, and message your production is trying to convey This chapter outlines several different types of graphics you can use in creating your productions, as well as principles that you should keep in mind when designing graphics.

There are three responses to a piece of design—yes, no, and WOW! WOW is the one to aim for. ...

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