Chapter 9 Online and Viral Video

More and more people each year are watching videos online. While planning, shooting, and editing a video for television has many similarities to one produced for online consumption, there are some important differences. In an age where anyone with a cell phone and an Internet connection can create a video that goes viral, this chapter will explore ways to make your video stand out.

Content is King, Distribution is Queen.

-Andrea Febbraio

Viral videos aren't just about being funny. They're about identity creation.

-Ricky Van Veen

Shooting for the Small Screen

In recent years online videos have become very popular ...

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