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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 24Expanding Your Product Line Fast

Chapter Objectives

  • Understand the need to have more products available.
  • Know what affiliate programs are and how to find them.
  • See ways to expand existing videos into new formats.

Let’s assume that you have finished your SIV, it’s available for sale and someone buys it. Yay! Good for you. What’s next?

Unless you have other products to sell to your new customer, your relationship is over. You’ll spend a lot of effort converting them to a customer and getting them to trust you enough to fork over their money. This is the best time to offer them something else related to what they have just bought. If you don’t have anything, that’s an expensive mistake. If you don’t yet have another video produced ...

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