Chapter 26Choosing a Domain Name

Chapter Objectives

  • Gain an understanding of why you’d want Universal Resource Locaters (URLs) for your name, company, and product name.
  • Know how search engine optimization relates to your domain name.
  • Understand why keyword-rich URLs are effective.
  • Know how to easily find options for your URL.
  • Choose a URL suffix the works best for you.

Picking Your Domain Name

If you’ve been around the internet for a while, you’ve probably heard or seen the word “domain name.” It is another word for Universal Resource Locater (URL)—otherwise known as your web address.

If you don’t have a domain name yet, this is where you need to start. The good news is that you can usually pick them up at a great price. They can be ...

Get Shoot to Sell now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.