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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 30Copywriting

Chapter Objectives

  • Learn about AIDA and how to implement it.
  • Discover what a call to action is and why you must have one.
  • Learn how to find and communicate your Unique Selling Position.
  • Understand how to break copy into useful blocks.
  • Learn about power words in selling.
  • Learn how to build trust with your potential customer.
  • Design ways to create a sense of urgency and an offer too attractive to refuse.

Before we go forward and jump into marketing, I need to introduce the subject of copywriting. Copywriting in this case means sales copy, the type of copy that will promote the sale of your video and other products on your site. The purpose of this promotional text is to persuade your reader, listener, or viewer to act: ...

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