Chapter 33Marketing Plans and Sales Funnels

Chapter Objectives

  • Learn what the sales funnel process is, what is included, and how to use this concept to sell your videos.
  • Find out the steps to the successful framework we employ.
  • Learn what permission marketing is and the use of an opt-in form.
  • Become familiar with an autoresponder sequence and how to set one up.

Here’s a story of what not to do …

I started out this book telling you about one of my partners, Holly Ziegler, the woman who had a large following in the field of Feng Shui and real estate and how we videotaped a presentation she did at the California Association of Realtors® conference. Producing that first video took us a lot of time. We spent many hours editing, overlaying her ...

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