April 2013
Beginner
324 pages
11h 12m
English
Content preview from Shoot to Sell
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Chapter 35Email Marketing Basics
Chapter Objectives
- Become familiar with the CAN-SPAM regulations that cover emailing.
- Learn why you need to sign up with an email service provider and what it can do for you.
- Learn how you should build and communicate with your email list.
- Examine the different types of emails you can send: promotional, transactional, informational, etc.
- Learn the difference between autoresponder emails, broadcast emails and email newsletters, and when you want to use them.
Email marketing has been, and continues to be, a very effective marketing activity for us. We use it in conjunction with other forms of marketing: social media, video marketing, article publishing, blogging, and more. With any activity, it works best ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.