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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 35Email Marketing Basics

Chapter Objectives

  • Become familiar with the CAN-SPAM regulations that cover emailing.
  • Learn why you need to sign up with an email service provider and what it can do for you.
  • Learn how you should build and communicate with your email list.
  • Examine the different types of emails you can send: promotional, transactional, informational, etc.
  • Learn the difference between autoresponder emails, broadcast emails and email newsletters, and when you want to use them.

Email marketing has been, and continues to be, a very effective marketing activity for us. We use it in conjunction with other forms of marketing: social media, video marketing, article publishing, blogging, and more. With any activity, it works best ...

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