Chapter 37Social Media Marketing

Chapter Objectives

  • Learn what social media marketing is, how it works, and why you should use it.
  • Get to know a few of the top social media sites we use and recommend, and how they differ.
  • Learn how to use these sites effectively in your marketing activities.
  • Discover what is available to help you manage and automate some of your social media marketing functions.

Web 2.0 changed the way we do business when it ushered in this new phenomenon called social media. Now anyone with an internet connection or a smartphone has at their fingertips the ability to engage not just among a personal network of people but also with businesses worldwide. They can now share information and opinions and build and maintain ...

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