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Shoot to Sell by Kim Miller, Rick Smith

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Glossary

A/B Testing Comparing two different versions of a sales element, i.e., copy, price, etc., with live traffic for a length of time, then measuring which version had better conversion rates.

Above the Fold Refers to the top portion of a web page that is visible once the page has loaded without scrolling.

Ad Tracking Software Software designed to manage and track your online marketing campaigns.

AIDA A common acronym used to clarify the four basic rules of good copywriting: attention, interest, desire, and action. It is a reminder to include all of these elements in your copy.

Alexa The leading internet statistics engine which computes the traffic rankings of all websites through analysis of web usage of not only its millions of Alexa Toolbar ...

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