Chapter 14
Pricing, Discounts and Promotions: Creating Eye-Catching Offers
IN THIS CHAPTER
Pricing your products appropriately
Identifying when the time is right for a sale
Creating a reduced sale price
Offering discounts and free shipping
Saving time by taking some discounting shortcuts
Your pricing is crucial to the success of your online business, and depending on your strategy, attractive pricing could be your point of difference; alternatively, you could be selling at a higher premium, and offering a higher quality product or a superior service. Some businesses use discounts to attract new customers or retain customers who haven’t shopped in a while. However you approach it, discounting should be used strategically rather than you handing out price reductions to customers here, there and everywhere.
In this chapter, I show you how to price your products and run sales and promotions. I also show you how to create discount codes that offer a certain percentage or dollar discount, ...
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