Shopify For Dummies

Chapter 17

Getting Social: Using Social Media to Grow Your Business

IN THIS CHAPTER

Saying hello to your social media channels

Getting to know the key players

Connecting your social platforms to Shopify

Utilizing the power of influencers

When I think about social media, the channels or platforms that come to mind are Facebook, Instagram, Twitter and, more recently, Snapchat and TikTok. In the ‘old days’, a business could get significant reach, or even go viral, simply by posting engaging content, which would be organically viewed by thousands, sometimes millions, of people. Over time, as people have flocked to these social media platforms, the corporations have made it harder and harder to give businesses organic reach, instead prioritizing paid placements or ads (such as the Facebook ads I talk about in Chapter 16).

While it is true that I’ve already touched on Facebook marketing, this chapter is primarily about organic social media, which means unpaid social media strategies that grow your business and enable you to communicate with your customers (as opposed to the paid media ...