Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

Introduction

Intimacy is the only sustainable path to consistent results.

The marketing world is in the midst of unprecedented changes that shatter the core of all the traditional, “proven” marketing models. The changes retailers and marketers confront extend far beyond the well-documented implosion of traditional media to include both consumers and retailers. Quite simply, every part of the conventional world is in flux with new models yet to be defined. Increasingly, it appears that Moore’s Law, which postulates that processing capacity will double every two years, can easily be applied to marketing to describe the speed of change and innovation. Achieving and maintaining, not just a connection, but true intimacy with the shopper, is the new ...