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Shopper Marketing by Paul Barnett

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Acknowledgments

The story in this book is a work of fiction. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

The characters in this book are a mash-up of the many people I have worked with over the years. These same people have also helped me develop many of the ideas, insights, and tools in this book. I owe all of them a debt of gratitude. And so in no particular order a special thanks to Stuart Crabb, Doug Cunningham, Max Johnston, James Mounter, Christopher Connor, Jennifer Rogers, Megan Parker, Tim Liong, Sarah Lacey, Philip Smiley, Paolo Lanzarotti, Lies Ellison-Davies, Wim Junge, Aravind Thippanaik, Carl Dempsey, Paul Linton, Jim Woolfrey, Gurkeerat Singh Virk, David Shlager, Alastair Cochrane, ...

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