The Key Points in This Chapter
- When retailers and suppliers can understand the thought process and behaviors of shoppers from the realization of a product need through to purchase, they can create products, in-store assortments, shelf layouts, and promotions to meet expectations better.
- Shoppers enter the retail store on a specific mission. The mission describes the motivations for the trip to the outlet.
- Shoppers identify categories using signpost brands.
- Shoppers use color and shape of products to shortlist those that form part of their purchase repertoire.
Part A: Being Valuable to Retailers Beyond the Ownership of Your Brands
Amy had a choice to make; her assistant had double-booked her for the next hour. In reception was the ...
Get Shopper Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
