January 2016
Intermediate to advanced
265 pages
6h 8m
English
Content preview from Shopper Marketing
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The Key Points in This Chapter
- The energy for shopper marketing is maintained by capturing learning. When this learning is captured together with retail partners it creates a return force that generates momentum for more ambitious targets, new activations, and execution.
Part A: Celebrating
The convention center was like a cavernous tribal council, with tables of ten populated by the vast Shopmart supplier community. It was the Annual Supplier of the Year awards, with all money raised going to the state’s largest children’s hospital. That, and the promise of entertainment from one of the country’s oldest and most enduring rock stars, had led to what Amy described as “record attendance!”
The awards had a long and illustrious history. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.