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Shopportunity!
book

Shopportunity!

by Kate Newlin
March 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 19m
English
HarperCollins Publishers
Content preview from Shopportunity!

The drumbeat of news was getting louder. Gap was creating a new retail store just for boomer women. Chico’s had proven the merit of the market. It has grown to nearly 700 stores and topped $1 billion in sales by offering women 35-plus comfortable clothing in sizes from 1 to 3. Now Gap was going after this group as only Gap could. And so, off I went to Nyack to see for myself the prototype store, named Forth & Towne.

It is apparently the same “four shopper” stereotyping that Federated has discovered that is behind Gap’s launch of Forth & Towne, a name meant to evoke a small-town retailer, but has already been christened with the subversive acronym FAT. One can imagine Katherine, Julie, Erin ...

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Publisher Resources

ISBN: 9780061751837Purchase book