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Shopportunity! by Kate Newlin

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This project has been the flash point of my career to this point. Many of the colleagues I turned to for advice and wisdom are also great friends. Much of the understanding I share has been earned through 25 years of experience as a consultant to Fortune 100 companies. Thus, the research for this book has been more of a cumulative process, searching for illustrative anecdotes to illuminate core ideas, rather than a data-driven, quantitative analysis of marketplace phenomena. Still, there are a number of researchers to whom I referred, particularly in the search for historical perspective and context. I want to identify them here.

 

Introduction: I came upon Julia Christensen’s work by searching the Web for insights into the “Big Box” ...

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