There came a moment in about 1988 when Bill Guthy, a theology school graduate-cum-entrepreneur, noticed something was amiss. He had started his small company, Cassette Productions Unlimited, right out of college. He was used to making copies of audio tapes for the scores of other entrepreneurs who moved across the American landscape, from hotel ballroom to hotel ballroom, touting ways to buy real estate with no money down, create mastery of your personal destiny, or achieve smooth skin with a system used by celebrities, but now made available to you, right now, for a limited time only.
A typical order from the local promoter was for 50 or 100 copies ...
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