images

The Power of Stickers
Salient Social Comparisons

“I got a star!” I shouted as soon as my husband picked up the phone.

“What?” Greg said, incredulous. “A star? What do you mean? What star? Where did it come from?”

“Yes, I got a star—a sticker in the shape of a red, smiley star. But I need thirty-three more …”

On a late October evening in 2011, I was walking home after an hour-long spinning class at a Harvard gym. Before class, I had signed up for Harvard’s Group Exercise Triathlon. I received a logbook in which to record the gym classes I would take over the next seven weeks in any of the gyms on campus. To be one of the competition winners and ...

Get Sidetracked now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.