4

Increase Innovation Productivity

Historically, companies have had innovation batting averages that wouldn’t qualify them for a cellar-dwelling baseball team. The right strategies, processes, systems, and structures can help companies compete in the innovation big leagues.

The previous chapter described how to improve the productivity of preexisting products, services, and processes. This chapter discusses how companies can improve the productivity of broader efforts to create new products, services, and processes by developing strategies, structures, and processes to improve their innovation success rate.

Improving that success rate is a pressing challenge. Ted Williams was one of the greatest baseball hitters who ever lived. His lifetime ...

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