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What’s Next for Innovation?
If history is any guide, innovation will continue to flourish no matter how frigid the environment. And today’s tough times might lead to seminal changes in the world of innovation.
The economy might be sick, but innovation and entrepreneurism don’t have to be. There remain ample opportunities for corporate innovators and entrepreneurs to create booming businesses that transform what exists and create what doesn’t.
This book’s first chapter described how history suggests “on the brink” disruptive attackers are good bets in tough climates. These attackers thrive in downturns by taking advantage of teetering giants to drive into progressively more lucrative market tiers. Disruptors that merit particular attention ...
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