Chapter 1. Business Intelligence 2.0 Defined

What is business intelligence 2.0? This is the question this chapter aims to answer definitively. Before you dive into implementing the different concepts associated with business intelligence (BI), you need to understand it. This chapter is dedicated to demystifying what constitutes BI. As you will soon see, the term BI is very loose in that it can be attributed to a series of technologies, data, and practices, which makes its raw definition very ambiguous. Therefore, the sections of this chapter are designed to build on each other, fluidly progressing with details about BI. After you complete this chapter, the components of BI will become clear and you will have enough knowledge to understand what ...

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