Part 2. Setting a vision

Two ways to describe what’s core

Whether you’re designing an entire website or a drop-down menu, you need a vision of what a simple experience should be. A vision gives you a way of judging whether you’re keeping things simple.

I have two ways of doing this.

The quick and dirty way is to write down a one-line description, in the simplest terms possible, of what I’m creating, along with a few guidelines I want to stick to. So when I find myself tied in knots over designing a comparison table, I take a step back and ask myself, “What is this for?” That description becomes my benchmark for a simple design. This usually works well when I am designing something very small (like one page in a larger website) and when I know ...

Get Simple and Usable Web, Mobile, and Interaction Design now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.