Setting Objectives

Project teams will often spend more time arguing over the details than making the big decisions. So before you begin, it’s useful to have some definitions and ways of judging whether one design is better than another.


Details Matter

By the time the track cycling competition closed at the 2012 Olympic Games in London, the British team had won 7 out of the 10 gold medals. They had also won 7 out of 10 at the Beijing Olympics four years previously. To win one gold requires immense effort. To dominate a sport requires something more.

Isabelle Gutharon, the French team performance director said the wheel manufacturers who supplied ...

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