Preface

Much of my adult life has been spent rubbing shoulders with smart people. In college, in every job I’ve ever been in, in starting businesses, these smart people have been colleagues, bosses, peers, customers. I believe this experience is true not only of myself. More and more of us are finding our lives affected by these selfsame smart people and the things they make and do.

Over the years a suspicion has gradually been growing on me. It is a suspicion that I have been slow to voice. However, as the years have gone by, and as the evidence has accumulated, I have finally come to the conclusion that despite smartness, expertise, skill, experience, genius, in some cases some (many?) of these people are lacking in an essential skill.

That ...

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