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CHAPTER ONE
THE MYTHS OF CREATIVITYAND INNOVATION
Myths are fascinating. If you believe a myth just enough, it becomes a “truth.” But in reality, it is still a myth. To better understand the “myths” surrounding creativity and innovation, let’s draw perspective and insight from someone whom you might not put on your short list of creative people. But he was. Albert Einstein. To hear Einstein talk about himself, he was not a creative genius; he just believed in himself and felt he worked harder than others to solve problems. He had three things to say about himself:
Follow your curiosity: “I have no special talent. I am only passionately curious.” Curiosity helps to fuel our imagination. When we ask questions of others, we can find out important ...
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