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CHAPTER ELEVEN

SCAMPER YOUR WAYTO INNOVATION

One of the most amazing brainstorming tools I have ever come across is called SCAMPER. It helps you look at something that exists today in a new light so that you can actually create what’s needed tomorrow. The reason the students love it is that they don’t “have to be creative” on the spot; they just have to analyze the product or service against the SCAMPER questions.

Let’s look at the origin of SCAMPER; then I’ll walk you through the questions, give you a few examples for today’s marketplaces, and take you through a SCAMPER exercise from my course.

THE ORIGIN AND USE OF SCAMPER

One of the techniques that Alex Osborn liked to employ in his late-career brainstorming sessions was asking SCAMPER ...

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