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Fail Fast or Win Big
By Bernhard Schroeder
Check out this excerpt from Bernhard Schroeder’s Fail Fast or Win Big
Fail Fast or Win Big shows you how to forgo a traditional business plan by building a viable business model, a way to find, test, and sell to your market simultaneously, practically from Day 1, then leverage your customers’ experiences immediately toward improving your product. This could mean scrapping your product completely—so be it! If you’re going to fail, fail fast and move on to your big win.
CHAPTER ONE
The End of Business Plans
If you want to sell a product, just make it. If you want to sell a service, just ...
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