Praise for Simply Effective
“Simply Effective is a call to action. In our increasingly complex business world, we need to constantly find ways to simplify the way we do things. Ashkenas draws on his vast experience as a consultant to give us a practical and straightforward roadmap for simplification.”
—Andreas Fibig, Chairman of the Board of Management, Bayer Schering Pharma AG
“Overcoming complexity is the management challenge of the twenty-first century and for the financial services industry in particular. If you don’t want complexity to become as inevitable as death and taxes (with similar consequences) you need to read this book. Ron Ashkenas has a unique ability to cut through the clutter and help you focus on what’s important.”
—Peter ...
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