CONCLUSION
What’s Next?
Everything should be made as simple as possible, but not simpler.
—Albert Einstein
In the rapidly modernizing postwar America of the 1950s, convenience was king. Miracle products promised marvels of the modern world, and futurists were predicting that soon “people will live in houses so automatic that push-buttons will be replaced by fingertip and even voice controls.”1
The wizards at General Mills introduced a product that sounded like one of those miracles: instant cake mix. Simply open the box, pour the powder into a bowl, and add water. A couple of stirs followed by a few minutes in a hot oven and within minutes you ...
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