Chapter 1. Overview
Business strategy is the process of developing strategy for a single, largely self-contained business. The business unit could be a whole company if it is small or medium-sized (or even in a large company focused on a single line of business), or a separate, largely autonomous part of a larger company, comprising a profit centre that has its own set of external customers and competitors (often called an SBU, ‘strategic business unit, or ‘business unit’, or ‘business’ – we will generally use one of the two latter terms).
This Part will take you through a step-by-step guide to develop strategy for your business. It assumes you have a real business for which you wish to develop or validate strategy. If you don’t, it will be easier ...
Get Simply Strategy: The shortest route to the best strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
