Chapter 7. What Do the Customers Think?

Customers are obviously at the heart of your business and the fact that they keep coming back for more means you are doing a few things right. Now is the time to find out what that is, and, occasionally, also what you are less good at. We do so by asking them.

Get Simply Strategy: The shortest route to the best strategy now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.